This sophisticated yet relaxed environment deeply influences Lugano’s jewelry. Drawing from Newport Beach’s rich cultural scene and profound appreciation for art, the company crafts creative and innovative designs that reflect the essence of this coastal paradise.

When Idit and Moti Ferder launched Lugano Diamonds in 2005, they drew inspiration from the Newport Coast to create exquisite, one-of-a-kind wearable works of art while delivering an extraordinary client experience. Nearly 20 years later, with locations across the globe, the company’s Grand Salon continues to sparkle brightly in Newport Beach.

“Newport Beach combines a vibrant coastal lifestyle with a thriving artistic community,” says Moti Ferder.

The international jewelry company, which recently opened a London outpost in addition to its seven salons in the U.S., has expanded its home base in Newport Beach. The flagship Grand Salon at Fashion Island has grown to 11,000 square feet. The company also leases 35,000 square feet of premium office space nearby from Irvine Company.

“We’ve been part of the Irvine Company community for nearly 20 years now,” says Ferder. “Their commitment to creating exceptional retail environments complements Lugano’s dedication to offering remarkable experiences. This synergy has helped Lugano thrive, meet new clients and maintain strong relationships with existing ones.”

Today the Grand Salon at Fashion Island offers guests an intimate shopping experience within a beautifully adorned space, including an expansive outdoor garden, custom furniture by Italian furniture maker Poltrona Frau and elegant handmade wood floors. The invitation-only membership club, Privé, is adjacent to the Grand Salon.

“Fashion Island is Orange County’s premier coastal shopping destination, making it an ideal location for our Lugano salon and membership club, Privé,” says Ferder. “Fashion Island’s upscale shopping experience perfectly matches our commitment to providing a luxurious yet welcoming space where clients can experience our jewelry firsthand.” 

“We’re thrilled to have Lugano’s Grand Salon and Privé membership club at Fashion Island,” says Gerard Widder, Vice President and General Manager of Fashion Island. “It’s a natural fit with our distinguished list of world-class brands that have selected Fashion Island as their exclusive location in Orange County.”

As the Ferders look to the future – exploring new markets and expansion opportunities – they continue to be guided by their original vision for the brand, shaped by the Newport Beach coastal community.

“When Idit and I were looking for the perfect place to raise our family and start a business, Newport Beach immediately felt like home. Beyond its stunning coastline and relaxed atmosphere, Newport embodies cultural diversity, community spirit and a strong sense of philanthropy that resonates deeply with our values. We’re proud to be part of such a vibrant and supportive community.”

Experience the Grand Salon in person with a visit to Lugano Diamonds at Fashion Island.